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Gender Neutral Wedding: Skip the Sexist Customs

Whether you’ve already found the right partner or not, every wedding you attend adds to the expectations going into your own wedding day. You’ve possibly dreamt of a honeymoon stay at a top-tier luxury...

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Why We Wear What We Wear?

This is Kumar. Kumar wears shirt & neck tie to work. COOL! This is Jane. Jane has a neck, BUT, DA FUQ! no neck tie at work? WHY? And.. why is this Indian lady wearing Kanye West Winter 1901?...

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Economist’s Cult Question: Why Aren’t Millennials Buying Diamonds?

Image: Lili Murphy Johnson Period Blood Jewellery So far the narrative was: diamond jewellery is the ultimate symbol of luxury. Every millennial is sold million dollar dreams. So the million dollar...

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Diversity Report: Representation of Women in Indian Fashion Magazine Covers...

Fashion magazines, guilty of a very ugly past have appropriated empowerment & ethics in recent years. Back in April 2010, Vogue India’s cover titled The Dawn of Dusk was covered in large-scale...

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Class & Caste Politics of Ponnadai/Thundu (Shawl/Towel)

THE GOLDEN CLOTH PONNADAI noun A traditional silk weave wrapped over shoulders to honour dignitaries. Origin: Thamizh, Ponn (gold) + Adai (cloth) Former Thamizh Nadu Chief Minister O. Panneerselvam...

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Neo-Elitism at NIFT

When I compared the fee structure of fashion colleges across India a decade ago, NIFT clearly stood out with the best balance of quality and money. NIFT, being a government autonomous body admits...

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Lungi Breaking Off Chains

SHOP LUNGI BREAKING OFF CHAINS I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I've always pondered over how fashion fades but some...

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Clothing in Ancient India

PALAEOLITHIC AGE Most studies point out that modern Homo Sapiens developed in Africa some 200,000 years ago. Dating the earliest human migration to the Indian mainland remains a matter of debates and...

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Clothing in Medieval South India Before Sultanates

PALLAVA DYNASTY (275 CE–897 CE) Early Pallava dynasty gains prominence around 275 CE after the fall of the Satavahana dynasty. Pallava king Simhavishnu dethrones Kalabhra rulers around 575 CE and...

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Gender Neutrality of Traditional Thamizh Clothing

Did you know that Thamizh men and women dressed alike than different for most part of the clothing history? In association with Vitamin Stree, I illustrated three examples of gender fluid costume...

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Handlooms, Weavers, and Ethical Fashion

Handlooms at Banaras, India   Gandhi adopted Khadi as a political iconography in protest against British mill-made cotton. In the 21st century, Gandhi’s anti-Colonial Swadeshi politics are garnished...

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Influence of Caste in Clothing Through the Ages

In March 2022, a scheduled caste man was killed for sporting a moustache. Scheduled caste men getting lynched and murdered for sporting a moustache is a recurring inhumane crime in Indian society....

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